There’s a new nine-hour film called “Don’t Look Down” screening at Roxy Cinemas, which mirrors both the time that some youth spend glued to their smartphones each day, and also reflects an ongoing campaign — by Mullenlowe MENA and their clients, Fixby — intended to tackle the very real issue of smartphone addiction among children and teenagers within the UAE.
The film brings to light the staggering amount of time pre-teens, teens and children spend on their devices, which amounts to nine hours and eighteen minutes daily. By immersing audiences in a social media-like scroll, this deliberately lengthy film challenges viewers to confront the harsh realities of smartphone addiction.
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