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Five of the best ads from Campaign’s Global Creative Agency of the Year

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.
Last week, Special Group was named Campaign’s Global Creative Agency of the Year. Here, the group’s leadership team from its three offices in New Zealand, Australia and the US pick five pieces of work that demonstrate why Special Group is the one to beat.

Uber Eats “Tonight I’ll be eating…”
Australia and US
Tom Martin, chief creative officer and partner, Special Group Australia

After launching the “Tonight, I’ll be eating…” platform for Uber Eats in Australia in 2017, Uber Eats shot from fourth in category to number one. We were lucky enough to export the idea, launching


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