FilMe, a recent entrant in the OTT space, has partnered with distribution organisations like Khaleej Times, retail store Lulu Hypermarkets and convenience store ZOOM, an e-payment solution provider One PrePay, NT Payments and Gulf Solutions. FilMe has emerged as an entertainment platform with its hybrid content delivery mechanism. Recently, FilMe clocked a million usages in a short span of 7 months. FilMe offers a method to enjoy the latest movies with a simple QR code.
On the content front, FilMe has created a niche for itself with regional Indian content primarily in Malayalam and Tamil languages, releasing an average of two movies every week. Recent titles available at Lulu Hypermarkets include Karnan, Mandela, Nizhal and Aarkariyam. Consumers can now buy movies right from the cash counters of Lulu Hypermarkets, helping FilMe in having a dedicated following of customers buying their favourite films for immediate consumption without any app download or subscription. FilMe is now live at the Lulu online store as well.
FilMe has set up a hybrid platform with Khaleej Times www.ktfilme.com where viewers can watch movies seamlessly on smartphones, tablets and on smart TVs. Radhe – Your Most Wanted Bhai starred by Salman Khan, had its digital premiere on the UAE on KTFilme.com, where plenty of Hindi content is available for free. Soon customers will have access to a huge variety of free content of over 1000 hours of new movies.
“Khaleej Times has always believed in moving with the times. Our association with FilMe is part of our commitment to provide our readership and viewers with direct-to-consumer entertainment. Hitting the million ballpark figure is just the beginning as we look forward to providing our loyal readers with more valuable products,” said Suhail Galadari, Director of Khaleej Times.
The hybrid distribution model which covers standard brick and mortar retail, e-commerce and assisted kiosk sales through real-time API integrations is helping FilMe’s comprehensive direct-to-consumer unprecedented reach.
The director of the commercial department of NT.Payments, Roman Krasitskii, said: “We are pleased to become partners with FilMe and be part of this innovative platform promotion in the Middle East market. NT.Payments users can enjoy the most popular movies, provided by FilMe. All you need to do is to find the nearest NT.Payments kiosk using the online map, select the preferred movie inside FilMe service, and receive a unique QR-code that will guide you towards an unforgettable cinematic online journey. It’s convenient, fast, and simple.”
Faisal Mushtaq, promoter and distributor of FilMe in GCC, says “I would like to thank all our partners for supporting an idea and making it a success in such a short span of time. A special thanks to Lulu Hypermarkets, Khaleej Times and ZOOM for providing the right distribution required for an innovative product like ours. We have just started out in the market and hope to achieve a lot more”.
FilMe is poised to grow further with unique alliances and a robust content strategy in Hindi, English, Malayalam, Tamil and will be adding Arabic and Filipino titles soon. FilMe intends to enable viewers to get the content of their choice anywhere and at the right price.
