Saudi Arabian Airlines and Riyadh Season have collaborated to launch a new experience zone featuring aircrafts called BLVD Runway.
The new zone will be constructed as part of the Riyadh Season zones, as announced by Turki bin Abdulmohsen Al Al-Sheikh, the Chairman of the Board of Directors of the General Entertainment Authority (GEA) and Advisor at the Royal Court.
The zone will feature unique experiences that will take place on stationary aircrafts parked within the area.
Experiences offered on the aircrafts will include dining experiences, gaming performances and an “exceptional airplane experience”.
The dining experiences will feature a diverse range of cuisines provided by specialised international vendors.
“بوليفارد Runway”، منطقة جديدة قريبًا ضمن مناطق #تقويم_الرياض داخل طائرات بوينج بالتعاون مع @Saudi_Airlines 🇸🇦 ✈️
مطاعم ومقاهي ومسارح موسيقية وتجارب متنوعة 😍✨
Coming soon: “Boulevard Runway,” a new zone as part of Riyadh Calendar, featuring Boeing planes in collaboration with… pic.twitter.com/ITG5OmviSL
— موسم الرياض | Riyadh Season (@RiyadhSeason) January 14, 2024
In Riyadh Season’s social media post on X, it also mentions that the new entertainment zone will also feature musical theaters.
Saudia’s Boeing planes will be stationed on the ground and will be equipped with these experiences.
These plane have been specially configured to deliver a different entertainment perspective, with further details to be announced later.
The announcement of the new zone follows the signing of an agreement between General Entertainment Authority and Saudia Group.
The CEO of the GEA, Eng. Faisal Bafarat, and the Chief Marketing Officer of the Saudia Group, Khaled Tash, signed a memorandum of understanding (MoU) for the construction of the BLVD Runway zone in the presence of the Director General of the Saudia Group, Eng. Ibrahim bin Abdul Rahman Al-Omar.
