Australia-based agency Example has expanded into the Middle East with the opening of its Dubai office. The move brings the agency closer to a region where hospitality, dining and tourism continue to scale, driven by long-term investment and a growing pipeline of developments across the Gulf.
Example was founded in 2017 by Co-Founder and CEO Andy El-Bayeh and Co-Founder and Chief Operating Officer Rebecca Jarvie-Gibbs, and works across earned strategy, storytelling, placemaking and PR. The agency’s work to date has centred on hospitality and culture-led projects in APAC, including the development of venue concepts and campaigns designed to anchor brands in local contexts. The Dubai office
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