Essential lessons that Cannes taught me
This version of Cannes Lions showed exceptional craftsmanship, with creativity being clearly visible and noteworthy. One of the most important lessons I’ve picked up? Creativity and humanity are inseparable.
This year’s work displayed a greater degree of boldness and bravery than that from prior years.
It was evident that the goal was to ensure that campaigns had a profound human resonance in addition to being compelling.
Several winning campaigns exemplified this by fusing cutting-edge technology with classic craftsmanship and modern design.
For example, Siemens’ “
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
