By Loretta Ahmed, founder and CEO, Houbara Communications, and Dahlia Haleem, partner
at Elementsix
Over the last decade, ESG (environmental, social and governance) criteria have become a key focus for business and the marcomms industry. And rightly so. In a 2021 ESG Consumer Intelligence Series survey by PWC, 76 per cent of consumers said they will stop buying from companies that treat the environment, employees or the community in which they operate poorly. And 88 per cent of consumers will be more loyal to a company that supports social or environmental issues.
Knowing that ESG has become so important to stakeholders, especially the ‘E’, it’s become critical to consider what you
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