Brands today have myriad choices when it comes to partnerships. From ensuring authenticity to proving the impact of those collaborations (all with seamless execution), it can be a challenging task to take on. Rule number one is that partnerships must be purposeful. They should serve a purpose that ties in with the business’s objectives & overall goals, be it a short-term goal or a long-term one.
Evolution in recent times has led to a whole lot of crossovers with marketing verticals, be it with PR, advertising, social media, live events & so on. Communications today span from strategic collaborations with like-minded brands to partnering with influencers, content creators, and working hand-in-h
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.