“People will forget what you said, people will forget what you did, but people will remember how you made them feel,” said Maya Angelou. What used to be one of my favourite quotes is something I believe is becoming more and more true and necessary in today’s highly evolving and cluttered world.
Some estimates have put us at being exposed to more than 4,000 pieces of content on a daily basis, from waking up and checking our phones all the way to sitting at dinner and listening to stories, and there is so much we can absorb and remember.
Moreover, in a world of parity, it becomes the latent capacity of a brand to control or influence the behaviour of the beholder by evoking a specific
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