Emirates has launched a new campaign in partnership with Real Madrid, featuring footballers Kylian Mbappe, Jude Bellingham and Brahim Diaz alongside the Emirates cabin crew.
The campaign is is currently playing on Real Madrid and Emirates social media platforms across Facebook, Instagram, Twitter and YouTube channels.
The two global brands, shared one standard – excellence. The campaign aims to inspire fans to strive for excellence and ‘choose better’ whether in the skies or on the pitch, and invites fans to experience the power of sport and travel with brands that share the same values of excellence, passion and ambition.
The digital and social campaign highlights what it means to ‘fly better’ with Emirates: ultimate comfort, world-class products and superior travel experiences to more than 140 destinations via Dubai.
“Choosing to support one of the best football clubs in the world means backing a club defined by greatness and a lasting legacy, on and off the pitch,” the airline brand shared in a statement.
“With a shared vision that ‘excellence is not a destination, it’s a continuous journey’ – the ad seamlessly weaves in striking visuals from both worlds, drawing powerful parallels of commitment, drive, and successes. Together, Emirates and Real Madrid continue to raise the bar and redefine what ‘excellence’ truly means,” the brand’s official statement read.
Emirates has partnered with Real Madrid since 2011 and became the club’s jersey sponsor in 2013.
The airline will remain as the official main sponsor of the Spanish club until 2026 – making it the longest jersey sponsorship in La Liga history.
Earlier this year, the airline unveiled a special livery on one of its Boeing 777 aircraft featuring some of the club’s top players including Kylian Mbappe, Vinicius Junior, Luka Modric, Jude Bellingham, Lucas Vazquez and Federico Valverde.
