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Emirates kicks off global campaign with CNN to connect with business travellers

At the heart of the campaign is Emirates’ exclusive sponsorship of a new weekday business segment

A new advertising and sponsorship campaign for Emirates launches today  on CNN to connect the airline with target audiences of global business decision-makers, tech enthusiasts, investors and financial experts.

CNN International Commercial has developed a cross-platform campaign that aligns the airline’s brand with premium business and markets content across the network.

At the heart of the campaign is Emirates’ exclusive sponsorship of a new weekday business segment running globally across some of CNN International’s flagship shows.

The Emirates Business Briefing segment will run in CNN Newsroom and feature relevant information for current and future business leaders – from market


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