Elan Media launches programmatic buying for digital out-of-home assets

Elan Media, an out-of-home advertising company in Qatar, has launched programmatic buying for all its digital out-of-home (DOOH) assets in Qatar and Oman becoming the first in Qatar and only the second company in the GCC to offer clients the flexible, and cost-effective impression-based buying system for DOOH advertising.

The move now extends the flexible and cost-effective buying technology to Elan Media’s extensive DOOH network which includes assets at the Mall of Qatar, Doha Festival City, Ezdan Mall, Mall of Muscat and in the upcoming Place Vendome Mall. The company also plans to extend the offering to all its future roadside digital assets.
“With the launch of programmatic buying

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