Following a competitive pitch that included several leading agencies in the Middle East, Emirates Integrated Telecommunications Company (EITC) has announced the appointment of Start Design as its new brand agency of record.
The remit covers key areas such as brand architecture development, and brand and visual identity development in support of the digital transformation of EITC’s portfolio of brands, including du and Virgin Mobile.
Addressing the appointment, Osman Sultan, Chief Executive Officer, EITC, said, “As a dynamic group managing top-tier customer-facing brands, we are at the forefront of technological revolution – hence it was natural for us to look out for a new genera
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