Creative agency FP7 McCann Riyadh, a part of Middle East Communications Network (MCN), has been named the creative partner for Egyptian real estate developer Mountain View’s expansion in the Kingdom of Saudi Arabia.
FP7 McCann Riyadh will aim to amplify Mountain View’s presence and drive the creative narrative through the launch of the brand’s localised tagline, عيش السعادة (Experience Happiness), reflecting the brand’s vision of “bringing life to land and spreading happiness around us.”
The agency will offer a comprehensive suite of creative services, including brand strategy, creative development, and integrated campaign execution.
The tailored approach is designed to help Mountain View achieve its objectives of leveraging Saudi Arabia’s real estate potential and delivering impactful business results.
Abubakr Makhlouf, CEO of Mountain View KSA, said that the brand’s collaboration with FP7 McCann Riyadh is based on a shared vision to build communities that reflect Mountain View’s progress and ambitions as a future market leader in KSA.
In a statement shared with Campaign Middle East, he noted that FP7McCann Riyadh’s history of bold, creative ideas and their understanding of audience connection made them the ideal creative partner for this important phase of their journey in Saudi Arabia. He added that the agency’s deep understanding of the local market, combined with their innovative storytelling and creativity, made them the perfect choice to realise their vision in a way that resonates with the Saudi market.
This partnership also marks a milestone as Mountain View – renowned for designing vibrant, community-centered projects – expands its footprint in Saudi Arabia, aligning with the Kingdom’s Vision 2030 and its efforts to foster progress and building future-ready communities.
Commenting on the partnership, Amr El Kalaawy, Regional Managing Director, FP7 McCann KSA, said, “Working with Mountain View is an opportunity to contribute to a larger story of transformation in Saudi Arabia. We believe in the power of creativity to drive meaningful change. This collaboration allows us to push boundaries, delivering innovative campaigns that not only amplify Mountain View’s vision but also create emotional connections with their audiences.
“By weaving together local insights, forward-thinking strategies and bold creative execution, we aim to craft work that resonates deeply, inspires communities, and reflects the dynamic progress of the Kingdom under Vision 2030,” El Kalaawy added.
Over the past 20 years, Mountain View has developed residential communities in Egypt, and now boasts a land portfolio exceeding 4,000 acres, distributed across 20 projects, including 12 developments in four different districts in Egypt, in addition to their first project in Saudi Arabia: “One Mountain View”.
