E-content adaptation is often a secondary priority, even for brands that understand the significance of e-commerce in the post-pandemic reality. It is not enough to leverage the marketing content and the campaign slogan and hope the message will be clear for the end consumer. It is important to implement a data-driven approach to e-content as it is a key factor in helping brands establish a closer relationship with their target audience and increase sales by leveraging their consumers’ willingness to do the research.
Customisation for customers and brands
Customers often research products online. They want to make an informed purchase and your e-content can make or break their decision.
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