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E-commerce 2022: Take five – by April Strategy’s Jonathan C Lovatt-Young and Brian Galligan

April Strategy’s Jonathan C Lovatt-Young and Brian Galligan list the five ‘secret sauce’ ingredients to cook up e-commerce transformation heaven

By Brian Galligan (pictured), regional director, April Strategy MENA (with input from Jonathan C. Lovatt-Young, experience strategist, associate at April Strategy)
Before you get stuck into the juicy visual part of your e-commerce design there’s a mandatory set of activities that need undertaking. 

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Sure, you can ignore them. Both routes will end up with a beautiful new customer experience but with one difference


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