fbpx
AdvertisingCreativeDigitalFeaturedMarketingSocial MediaThe Work

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

More than 5,000 AI-generated images were reviewed to develop key scenes in the e& AI-crafted film, and AI textures were applied to 3D elements, giving the film a distinct look.

e& has unveiled an AI-crafted film for its Neo Home Experience platform, in collaboration with Saatchi & Saatchi and Big Kahuna Films.

The project highlights e&’s ongoing efforts to incorporate advanced technologies into its consumer offerings, particularly for the modern connected home.

Commenting on the campaign, Akram Dohjoka, Senior Creative Director, Saatchi & Saatchi, said, “This AI-crafted film represents e&’s vision for the Neo Home Experience, where technology seamlessly blends with everyday life, offering consumers a tech-driven, immersive home experience that redefines modern living.”

Rolled out across digital and social media platforms, the caption associated with the


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.