e&, (formerly known as Etisalat Group), announced the appointment of Publicis Groupe as its creative partner. Utilizing its robust UAE and global presence, Publicis Groupe will provide creative services for all e& business pillars in support of their transformation journey.
e& had just announced its transformation from a giant telco with digitalisation capabilities into a global technology and investment conglomerate in February. Backed by strong financial performance and business results in markets where it operates, the Group is well-placed to steer its global digitalisat
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