Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) teamed up with Snapchat in May to remind travelers that sunny days are ahead in Dubai, which will return as a popular go-to destination for international visitors once COVID-19 travel restrictions are eased.
As part of Dubai Tourism’s ‘Till we meet again’ campaign, four augmented reality (AR) Snapchat Lenses were developed to transport users in the UK and France to Dubai to experience famous destinations including the Burj Khalifa, the Dubai Frame, Al Seef, and Madinat Jumeirah. This initiative was launched to spread positivity and bring a ray of sunshine to those staying home amidst COVID-19.
More than 9.2M people
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
