Dubai Safari Park announced the appointments of digital marketing group Incubeta as its social media agency. The group won the account last year in December.
As Dubai Safari Park’s social media agency, Incubeta will be responsible for the content creation, community management and optimisation of social marketing as well as providing social strategy, planning and buying services that will aim to further increase Dubai Safari Park’s visibility, engagement and performance in the UAE through social media platforms.
Incubeta’s appointment comes after an extensive evaluation process for a social media partner to support Dubai Safari Park’s digital marketing initiatives that will achieve its growth ambitions.
Dubai Safari Park hopes to benefit from Incubeta’s expertise in building specialist strategies, unifying media, creative and customer experience to identify new opportunities and drive new trends on social media.
“We are really excited to add Dubai Safari Park to our partner list, it does some great work related to animal welfare and conservation and we are proud to be supporting it to spread its message through social media channels through relevant content and messaging,” said Neal Patel, Managing Director, Incubeta MENA.
This follows Incubeta’s major restructure after its acquisition of Dubai-based integrated digital marketing agency Bruce Clay MENA. The company also further strengthened its presence in the region with its KSA expansion last year.
Dubai Safari Park joins Incubeta’s portfolio which also includes McDonalds, Johnson & Johnson and Talabat.
Image source: Dubai Media Office
