Incubeta restructures following Bruce Clay acquisition

Victoria Web
Victoria Webb, regional growth and innovation director, Incubeta MENA

Digital marketing group, Incubeta has announced structural management changes across their MENA offices. This change follows its acquisition of Dubai-based integrated digital marketing agency Bruce Clay MENA in June 2022. 

Victoria Webb, Incubeta’s current MENA market lead, will be moving into the role of regional growth and innovation director, to look after regional expansion, key platform partner relationships (such as Google) and managing overall agency top line revenue growth. Victoria’s position of market lead will be taken over by Neal Patel, the managing director of Bruce Clay MENA. 

According to Incubeta MENA, these changes in management structure will allow it to execute its global growth strategy, providing clients with a fully integrated, end-to-end digital offering and access to Google Marketing Platform solutions.

Victoria Webb, regional growth and innovation director said: “A key focus for 2022 has been to strengthen Incubeta’s position as a leading digital solution partner in the MENA market and with Neal’s successful tenure as managing director of Bruce Clay MENA combined with his vision for Incubeta MENA, I believe these changes will accelerate our goal of increasing Incubeta’s presence and achieving our growth ambitions in the MENA market. I look forward to stepping into my new role and bringing value to partners and clients through integrated digital solutions that will drive sustainable business growth. I’m thrilled to be joining the Incubeta team in Dubai who are key in driving digital maturity and innovation as part of the MENA digital industry.” 

Neal Patel, managing director of Incubeta MENA said: “Victoria has done an amazing job in bringing the Incubeta brand into the MENA market and has acquired some fantastic clients, all during the pandemic and from afar in Cape Town. With her coming into the market and leading our growth on the ground, we are in a prime position to really advance the MENA market. By blending our creative and organic capabilities from Bruce Clay into Incubeta’s pure performance, tech and data products, we have a single agency capability set unlike any other in the region. That is exciting, not only for us, but also for clients in the region”