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Anup Oommen
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Dubai Lynx reveals The Work shortlists for 2025 awards

Anup Oommen
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The Work shortlists recognise outstanding creativity and innovation across multiple categories. All shortlisted pieces of work will now compete to be awarded MENA’s most prestigious creative communications accolade.

Dubai Lynx

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has revealed its first round of shortlists for the 2025 Awards.
The Work shortlists recognise outstanding creativity and innovation across multiple categories. All shortlisted pieces of work will now compete to be awarded MENA’s most prestigious creative communications accolade. View the:

10 shortlisted entries (out of 48) in the Audio and Radio category, which recognises creativity wired for sound.
31 shortlisted entries (out of 151) in the Brand Experience and Activation category, which recognises the use of experience design, activation, immersive, retail and 360-degree customer engagement.
14 shortlisted entries (ou


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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