UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006.
Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’.
Shot in the UAE, the work includes two 50-second TVCs called ‘Beat’ and ‘Pulse’ (both in Arabic and English) and seven print executions.
Created by Leo Burnett Dubai, the TVCs were shot by director Matthias Zentner and production company Joy Films. The campaign’s digital effects are the work of Velvet in Munich, while OMD Dubai is handling media. Zentner
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