Du launched its latest campaign “Your Home, Your Way”, and it overwrites some typical stereotypes and cliches associated with families.
The campaign film is part of Du’s new offering for homes, its personalised home plans.
The brand understood that its consumers were looking for options that suited their unique likes and needs. It offered new plans that would cater to the different needs.
In the same theme, Du also did not want to dictate what its consumers liked, but rather to offered them the freedom to customise their plans however they want.
The film captures this message by challenging old stereotypes such as “All moms love cooking” or “All dads are into sports” an
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