Dentsu MENA has released the latest insights from its ‘Unlocking the Currency of Attention KSA’ study, evaluating the role that Snap plays in capturing and retaining audience attention in the MENA region.
Conducted in partnership with Lumen Research, the study assesses Snapchat’s immersive full-screen ad format, and delves into whether brands can leverage its engagement features to forge authentic, impactful connections with consumers in Saudi Arabia.
Snapchat is exceptionally popular in Saudi Arabia, where it reaches more than 90 per cent of users aged 13-34, and boasts an addressable monthly reach exceeding 25 million users. On average, Saudi users open the app more than 50 tim
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