Does Google punish AI content?

Serviceplan's Kenan Baki takes a look at if AI-Generated Content works for SEO

Credit: Freepik

AI-generated content has become a dominant force in the world of SEO, revolutionising the way websites create and rank content.

While the rise of AI-generated content may seem like a recent phenomenon, it’s important to note that SEO professionals have been utilising AI tools for years to assist in content creation and keyword optimization.

Does it work for SEO? Does Google punish AI content?

When it comes to SEO, the underlying principles remain the same: high-quality content that is unique, informative, and reliable will rank.

AI-generated content, despite its automated nature, can still serve the purpose if it meets the relevant criteria.

The content ranking factors have not changed with the emergence of AI-generated content.

Google has announced that they can detect an AI written article, and have stated that they reward high-quality content, no matter how it was produced.

Therefore, if you leverage AI to create valuable content for your website that complies with Google’s E-E-A-T principles (experience, expertise, authoritativeness, trustworthiness) there’s no reason why it shouldn’t rank and drive organic traffic.

Kenan Baki, SEO Manager, Serviceplan Group Middle East

What should I be aware of? Do’s and don’ts:

While AI-generated content can be useful, it’s important to exercise caution and take certain measures before creating and publishing it. Consider the following factors:

  • Quality: AI-generated content should not be a copy-paste job. It requires thorough revision and refinement to address any repetition or mistakes that might have been generated.Investing time in editing and enhancing the content will ensure its quality and reliability.
  • Reputability: AI tools gather information from various sources on the internet, which means there is a possibility of generating incorrect or opinionated content.It’s important to fact-check the content and avoid publishing false or misleading information, especially if your website falls under the “Your Money or Your Life” (YMYL) category.Verify the accuracy of the generated information to maintain your website’s credibility.
  • Uniqueness: AI tools gather information from previously written content that is available on the web. If you are relying purely on content that was generated by AI tools, you will risk publishing already existing content.It is a fact that search engines prefer well-established and time-tested content that is older, compared to similar content that is newer.This is a major obstacle for content that does not introduce anything new to the web table.
    You also risk publishing plagiarised content, which is strongly discouraged as it can harm your rankings and, even worse, your reputation.

AI-generated content has firmly established its position in the SEO and digital marketing landscape and is here to stay. However, it’s crucial to uphold the fundamental principles of SEO: quality over quantity.

Focus on creating informative, engaging content that attracts and satisfies users.

This will effectively result in an increase in user stickiness, average time spent, and help maintain a low bounce rate.

By Kenan Baki, SEO Manager, Serviceplan Group Middle East