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Does Gen Z care about “green careers” or is money greener?

The say-do gap is closing. “Eco-anxiety” is setting in, prompting Gen Z to take matters into their own hands. What does this entail?

The highest green talent concentration within the UAE workforce is found among millennials, with Gen Z professionals underrepresented in “green skills” compared to cohorts from other generations, according to the latest research from LinkedIn – the world’s largest professional network – which also reveals that Gen Z don’t quite have the “green skills” required.

That said, it’s no surprise that Gen Z professionals in the UAE have clearly stated that they are climate conscious and eager to positively contribute to the climate action agenda.

Ali Matar, EMEA growth markets leader at LinkedIn, said, “Gen Z professionals are projected to represent over a quarter of the international labor f


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.