By Carl Chalhoub, senior sales manager, DMS-Anghami UAE.
The Holy Month is a unique period of the year. From a societal standpoint, it is a period of spirituality, tradition and faith. Lifestyle behaviours shift as people value more time with their relatives and reflect on matters of the heart and mind. From a media standpoint, this is reflected by constant shifts in moments and mindsets. In the weeks leading up to Ramadan, consumers’ interests are centred around gathering, preparation and spiritual immersion. During the Holy Month, their routines continue to revolve around spiritual aspects yet are coupled with en
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
