Disney+ Hotstar has collaborated with Xapads to enhance its capabilities in Connected TV (CTV) advertising.
The partnership between Xapads and Disney+ Hotstar will allow the companies to unlock new possibilities for advertisers in the MENA region.
The collaboration also emphasizes Disney+ Hotstar’s commitment to “staying at the forefront” of the evolving media landscape.
Xapads and Disney+ Hotstar will offer advertisers an opportunity to connect with the streaming platform’s audience. It also hopes to change the way brands connect with their target audience.
Expressing great excitement about the opportunities ahead, Ramneek Chadha, COO, Xapads believes that the powerful position Disney+ Hotstar holds in the streaming realm, combined with the proficiency in digital advertising, will bring outstanding outcomes for advertisers and create a more engaging and tailored viewing experience for the audience.
He also said, “Advertisers will gain direct entry to premium CTV and connected device audiences within the top 10 metropolitan areas”.
Talking about the collaboration, Dhruv Dhawan, Head of Ads, Disney+ Hotstar said, “At Disney+ Hotstar, we are always looking for newer ways to enable our advertisers to make the most of our ads solutions.
“Our collaboration with Xapads will enable us to make strides in the Mena region, enabling us to grow our advertiser base,” he adds.
Gagan Uppal, Country Head, MENA, Xapads, added, “This will bridge the gap between brands and the audience, making content and advertising more engaging and accessible than ever before.
“Advertisers will gain exclusive access to premium inventory, while the audience can enjoy interesting content and live streaming of matches.
“Looking forward to witnessing the incredible stories and experiences that will unfold as a result of this development,” he concludes.
