Assembly appoints its “first-ever” Chief Activation Officer in MENA

Assembly has announced the appointment of Ryan Garner as its “first-ever” Chief Activation Officer in MENA.

In this new strategic leadership role, Garner will lead media activation and delivery. He will be reporting to Assembly MENA CEO, Faisal Dean.

Garner will partner with leadership across functions to drive Assembly MENA’s goals forward.

HIs role also includes managing key media partnerships and fostering high-performance teams driven by AI and automation for optimal brand and performance results.

Garner will also oversee roughly 140 individuals across the Paid Media Department in the company.

Garner said, “Assembly contributes unparalleled performance media. I look forward to partnering with Faisal Dean to build on Assembly MENA’s momentum, continuing to take market share with market-leading data, talent, and tech capabilities.”

Garner brings more than 15 years of digital experience in performance teams at network agencies Publicis and Dentsu.

He has worked across a diverse range off industries including brands such as P&G, Stellantis, and YOOX Net-a-Porter (Ynap).

Commenting on Garner’s appointment, Faisal Dean, CEO of Assembly MENA said,”Ryan’s appointment as Chief Activation Officer is another strategic milestone in positioning Assembly as the go-to omni-channel media agency.

“His exceptional track record, innovative mindset, and proven ability to drive results across diverse industries align seamlessly with our vision for growth,” he added.