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posted on Oct. 24, 2024 at 12:40 pmOct 24, 2024

Discussing ad fraud, ethical marketing, success metrics and performance vs brand

posted on Oct. 24, 2024 at 12:40 pmOct 24, 2024

Havas Media's Jamie Seltzer and Mary Anne He talk about KPIs within marketing, benefits of combining quantitative behavioural data sets with syndicated data, as well as data accessibility, identifying sources, and data accuracy.

Havas Middle East recently launched CSA ME to help clients and brands harness the power of data to optimise strategies, provide actionable insights, enhance ROI, drive automation and digital transformation, and place metrics at the centre of clients’ marketing efforts.

Following up on this announcement, Campaign Middle East spoke to Jamie Seltzer, Global EVP CSA & Mx Analytics, Havas Media Network, who flew down to the UAE from the Greater Boston region of Massachusetts, US, and to Mary Anne He, Head of Data Analytics and Insights, at Havas Media Group in Dubai.

The conversation delved into several topics, including KPIs and success metrics within marketing ought to be defined, the be

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Tags:Ad fraud Automation Behavioural Data Brand Brand Building brands CSA CSA Consult CSA ME CSA Science CSA Tech data accuracy data analytics data mining data scraping delivery metrics Digital Transformation ethical marketing Havas Havas Media Group Havas Media Network Havas Middle East Insights Jamie Seltzer KPIs Mary Anne He Measurement models multiple data sets Mx Analytics optimisation metrics outcome metrics Performance Performance marketing ROAS ROI success metrics syndicated data

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.