Havas Middle East recently launched CSA ME to help clients and brands harness the power of data to optimise strategies, provide actionable insights, enhance ROI, drive automation and digital transformation, and place metrics at the centre of clients’ marketing efforts.
Following up on this announcement, Campaign Middle East spoke to Jamie Seltzer, Global EVP CSA & Mx Analytics, Havas Media Network, who flew down to the UAE from the Greater Boston region of Massachusetts, US, and to Mary Anne He, Head of Data Analytics and Insights, at Havas Media Group in Dubai.
The conversation delved into several topics, including KPIs and success metrics within marketing ought to be defined, the be
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Tags:Ad fraudAutomationBehavioural DataBrandBrand BuildingbrandsCSACSA ConsultCSA MECSA ScienceCSA Techdata accuracydata analyticsdata miningdata scrapingdelivery metricsDigital Transformationethical marketingHavasHavas Media GroupHavas Media NetworkHavas Middle EastInsightsJamie SeltzerKPIsMary Anne HeMeasurement modelsmultiple data setsMx Analyticsoptimisation metricsoutcome metricsPerformancePerformance marketingROASROIsuccess metricssyndicated data
