Yves-Michel Gabay, Managing Director MEA, Gamned writes on the changes in performance marketing.
Digital marketing has always been about adapting to change – whether in technology, consumer behaviour, or measurement techniques. While tools and platforms continue to evolve, many concepts remain rooted in principles developed decades ago.
Today, performance remains the gold standard of success in digital marketing, but achieving it has become more nuanced. Let’s explore the current landscape – where we stand and where we might be headed.
Old ideas, new words
Attention metrics are a hot topic in marketing. Mar
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