In the words of Sundar Pichai: “Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web.”
This statement captures the essence of Google AdWords and social media advertising platforms as well, which harness the power of algorithms and machine learning to revolutionise digital marketing.
Understanding ad algorithms
At the heart of Google AdWords is an auction-based algorithm that factors in the relevance and quality of ads, alongside the bid amount, to determine ad placement.
When a user initiates a search, the algorithm sorts through advertisers’ bids on keywords, scrutinises the quality score of each
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
