By Mohammed Mohsin, experience optimisation director, Reprise Digital
If there is one trend that dominated business conversations in 2022, it has to be the metaverse. While many people still struggle to define exactly what the metaverse is, there is no escaping its growing impact with more than 500,000 searches per month and an expected market size of $800bn by 2024, projected by Bloomberg.
In a nutshell, the metaverse is a sum of all virtual worlds, augmented reality and the internet. It is a shared virtual space where megatrends converge, with the user experience augmented with the help of technology through avatars, shared screens and space or remote education and meetings.
Mark Zu
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