By John Karam, social media manager, Hashtag Social Media Agency
Take a look at the Instagram pages of an average brand and a regular user. It is often easy to identify which one is a brand and which one isn’t. However, when you do the same for two TikTok pages, the difference may not always be so obvious, considering that the brand uses TikTok to make TikToks, and not ads.
Why is the difference so evident?
One of the things that sets a brand’s social page apart from an average users’ page is that the brand’s content centres around its products. It follows brand guidelines and features its offers, prices and logos in a post. These elements do not come off as natural to the social pla
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