By Tony Wazen, CEO, Digitas Middle East, a Publicis Groupe company
Meaning over distraction; that’s what consumers are demanding from brands today. At present, most brands fall short on the promise of creating meaningful connections with their audiences. This can be possible only through a complete marketing transformation.
We live in an age of connectivity. Yet, people feel more isolated and disconnected from each other than ever before. With the pandemic, loneliness has become a global health concern that can diminish our wellness and longevity. Digital devices play a significant role here. While it does help to kill boredom, the constant buzz of information has created a collectiv
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