By Shadi Abdulhadi, founder and CEO, Boopin.
The past nine months alone have produced more digital transformation and behavioural change than the last decade. Many of those who were early adopters of digital transformation benefited from this shift, while others were displaced, making their need more urgent. This required entire organisations to reconsider the value offered by their products or services and communicate this value to the end-user or customer.
It is time for all brands to start working on marketing strategies that concentrate on defining an optimum customer experience (CX). The focus earlier was continuously on creating a differentiating factor or unique selling propositio
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