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Anup Oommen
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dentsu’s Tag appoints Assi Rahbani as Managing Director – MENA

Anup Oommen
posted on

Tag’s relaunch in MENA follows its global repositioning under the promise to “Make It Land” – ensuring every piece of content connects with audiences through relevance, craft and impact.

Assi Rahbani, Managing Director – MENA, Tag, dentsuAssi Rahbani, Managing Director – MENA, Tag, dentsu

Tag, dentsu’s global end-to-end creative and content production agency, has appointed Assi Rahbani as Managing Director – MENA.

Tag’s relaunch in MENA follows its global repositioning under the promise to “Make It Land” – ensuring every piece of content connects with audiences through relevance, craft and impact.

As demand for branded storytelling accelerates, Tag aims to delivers integrated AI-driven solutions across campaigns, video, gaming, immersive experiences, post-production and automation-driven workflows.

Assi will also lead Tag’s craft offering across the MENA region — uniting film, photography, CGI/VFX, post, audio, music and AI capabilities under one vision.


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Tags:AI capabilitiesAI-driven solutionsAssi Rahbaniaudioautomation-driven workflowsbranded storytellingCampaignsCGI/VFXconnecting with audiencescontent productionCraftcreativeDentsugamingimmersive experiencesimpactMake It LandmusicPhotographyPostpost-productionrelevancestorytellingTagTarek DaoukToby Codringtonuniting filmvideo
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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