Dentsu has released a new report, surveying 30,000 people across 26 countries. The report examines the long-term trends shaping the future of technology, culture, consumers, and brands on the pathway to 2035.
The research shows a growing comfort level among consumers with administrative and shopping activities being managed by AI on their behalf.
“What is very clear from the findings of the Consumer Vision 2035 study is that we are only now entering the next era of transformation across technology, culture, and consumer expectations,” said Jeff Greenspoon, Global Practice President, Integrated Solutions, Dentsu.
Half of global consumers say that by 2035 they’d like to have an
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