Deepak Mankani, Head of Search Experience at dentsu MENAIntegrated marketing solutions company Dentsu MENA has revealed a strategic partnership with VWO, a customer experience, AB testing and conversion optimisation platform.
The collaboration aims to further enhance Dentsu MENA’s digital experience capabilities, enabling clients to optimise their websites and digital properties for maximum impact, and empowers clients to make data-backed decisions and drive significant improvements in their digital performance.
Deepak Mankani, Head of Search Experience at dentsu MENA, said, “In the MENA region, digital adoption is soaring, and businesses need to provide seamless and engaging experiences to thrive. Our partnership with VWO allows us to equip our clients with the tools and expertise they need to optimise their digital presence and achieve their business objectives.”
In today’s rapidly evolving digital landscape, delivering exceptional user experiences is paramount. This partnership brings together Dentsu MENA’s understanding of the GCC market, its creative prowess, and its data-driven approach with VWO’s powerful platform.
The partnership will enable Dentsu MENA to further strengthen their comprehensive suite of digital experience optimisation services, including:
- A/B and multivariate testing: Rigorous testing of website elements to identify the most effective variations for improved conversions and engagement.
- Personalisation: Tailoring digital experiences to individual user preferences and behaviors for increased relevance and impact.
- Conversion rate optimization (CRO): A data-driven approach to improving website performance and maximizing conversions.
- User behaviour analysis: Leveraging heatmaps, session recordings, and form analytics to understand how users interact with digital properties and identify areas for improvement.
- Data-driven insights: Providing clients with actionable insights based on real data to inform their digital strategies.
The collaboration between Dentsu MENA and VWO will empower businesses across the MENA region to:
- Increase website traffic and conversions: By optimizing user experience and improving website performance.
- Improve customer engagement and satisfaction: By delivering personalized and relevant experiences.
- Maximise ROI on digital marketing investments: By ensuring that digital properties are optimized for maximum impact.
