Dentsu MENA announced the inauguration of its regional headquarters in Riyadh today.
The company shared that it received its regional headquarters license from the Ministry of Investment and Ministry of Commerce in the Kingdom.
Its new regional headquarters seems to also align with Saudi Arabia’s regulation that requires companies to have a local base in the country to work on government contracts. The regulation came into effect at the beginning of 2024.
André Andrade, CEO of dentsu EMEA, said: “Opening a regional headquarters in Saudi Arabia is a strategic decision that demonstrates dentsu’s commitment to the Kingdom, our support of its transformation and confidence in its economic future.
“As we accelerate toward 2030 and beyond, we are fully committed to working with and supporting our stakeholders with the next phase of their transformation agendas.”
Tarek Daouk, CEO of dentsu MENA, added: “I am delighted that dentsu MENA has inaugurated its new regional headquarters in Riyadh, and that we are the first of the major advertising holding companies to do so.
“We want to set the standard and help to build the regional headquarters ecosystem for the media and advertising industry.
“After more than fifteen years operating in the Kingdom, this is a natural step in our evolution where we aim to continue building longstanding, trusted and mutually beneficial relationships with our clients, partners and people in Saudi Arabia.”
Dentsu will expand its staff numbers over the next three years by recruiting Saudi graduates, with a particular focus on female talent, with the deployment of early careers recruitment programs, internship and learning and development curriculums.
The agency has also opened a new flagship office in Riyadh at Business Gate, from which it will service clients in the Kingdom, building on its existing presence in Riyadh and office in Jeddah.
