We hope you’re as excited as we are about the Marketing Strategies event on Gaming, Content and Brand Loyalty!
Discover the pulse of marketing strategies at our upcoming Campaign Breakfast Briefing, where we delve into the dynamic realms of Gaming, Content, Brand Loyalty, and more!
Set for Friday 19th April 2024 at 8:00 am at Taj Jumeirah Lakes Towers, Dubai, this event explores how influencer partnerships, captivating gaming experiences, and innovative loyalty tactics that are reshaping the landscape of consumer engagement.
A glimpse of our event video from last year
The event kicks off with a networking breakfast offering the chance to connect with a diverse range of creative professionals, brands, and agencies.
Followed by one insightful keynote presentation and two panels by industry experts on how brands enrich media plans by integrating ads within gaming environments and building loyalty strategies, to name a few.
Here’s a glimpse of our speakers and panelists
Keynote presentation – Crafting consumer connections through content
Shaking up the content game, the speakers will explore examples of how brands can elevate their connections with consumers by leveraging positive provocation and the latest innovations. It will delve into the brand’s thinking behind three Mentos campaigns. The speakers will demonstrate how, with enriched influencer partnerships, immersive gaming experiences, and omni channel sponsored content, brands can go beyond to deliver on the expectations of the always-on consumer.
Speakers:
Vikrant Shetty, Head of Content at GroupM MENA
Bernat Cobera Vidiella, Marketing Manager at Perfetti Van Melle MENA
Panel 1: Are you playing attention?
There are over three billion gamers worldwide tuned into virtual landscapes and with a market that is projected to be worth $320 billion by 2026, advertisers are increasingly interested in tapping into gaming as a media channel. However, the gaming space is intricate, and marketers must navigate through a slew of ad formats, contrasting environments, tight-knit communities, and creative decisions to best achieve their marketing objectives. This panel discussion will delve into the various entry points to the gaming space from live-streaming, to rewarded video, and intrinsic in-game environments, and how each can be used to augment media plans
Moderator: Alex Jena, Head of Strategy & Product, dentsu MENA
Ahmad Chatila, Director of Brand and Communication, Hungerstation
Omar Katerji, Media & Digital Lead, Ferrero
Camilla Gutteridge, Snr Sales Account Executive – Gaming lead, Amazon Ads
Panel 2 – Deepening connections: Elevating loyalty in the digital age
In an era where consumer attention spans are shorter than ever, and loyalty is up for grabs, how do brands cut through the noise to foster genuine long-term connections? This panel highlights the evolving landscape of loyalty strategies, with a nod to how gamification can serve as a complementary tool to enhance customer engagement and promote brand loyalty.
Moderator: Ramy Mouganie, Client Relationship Director, Fusion5
Ramzi Atat, Head of Marketing & PR – Asia Pacific, Middle East & Africa, Lotus Cars
Ghina Marouf, Senior Director- End to End experience Strategy, The Coca-Cola Company
With limited seats available, buy your tickets now here
Find out more about the event here
