Dentsu Group Inc has confirmed that it is removing “Aegis” from the name of its international network.
In a notice to the Tokyo Stock Exchange, chief executive Toshihiro Yamamoto said the company is rebranding Dentsu Aegis Network to Dentsu International, following the approval by the Dentsu Aegis Network board of directors.
While Dentsu International will be the official denomination used to separate Dentsu Japan and the rest of the business, Campaign understands that the “International” part of its name will not be used frequently, as all operations come to be known simply as Dentsu.
The company said the rebranding “will allow all Dentsu employees to deliver on the group’s philo
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