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Dentsu Aegis Network global study reveals that Covid-19 has led to more positive relationship with technology

There are still concerns over longer term negative impacts of tech: over half of people worldwide believe the pace of tech change is too fast and that it is encouraging inequalities across the globe

The latest edition of the Digital Society Index (DSI) survey by global marketing agency Dentsu Aegis Network has launched. The study highlights how, during the COVID-19 pandemic, we have entered a new period of “tech-love”, interacting with technology in a more positive way than ever before, revealing one third (29%) believe tech has enabled them to connect with friends, family and the world around them during lockdown, while a similar proportion (29%) of people globally believe tech is enabling them to relax and unwind at a time of potential stress.

The survey ran between March-April 2020 – the peak of the pandemic around the globe – analysing the views of 32,000 people across 22


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