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Dentsu Aegis Network eyes regional growth

The Dentsu Aegis Network is seeking to drive expansion of the group in North Africa and the Levant.

As part of its bid to strengthen its presence in both regions, the network has appointed a new chief operating officer, who has been charged with expanding the geographical reach of the network by consolidating existing partnerships, acquiring new agencies and driving organic growth through local account wins.

Antonio Chedrawy, previously the network’s chief financial officer, takes on the role of COO with a remit to focus on the strategic direction of the North Africa and Levant operation, as well as the continued management of the regional trading division. The expansion drive follows


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