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Azmarq launches Baynix.ai in Dubai to help clients improve customer engagement

The Baynix.ai omnichannel platform – comprising WhatsApp, SMS and RCS and powered with AI, analytics and compliance functionalities – aims to help improve customer engagement and ROI from a single dashboard.

From left, Aqueel Ansari, Co-Founder and CTO; and Imteyaz Ansari, Co-Founder and Director, Azmarq Technovation. Baynix.aiFrom left, Aqueel Ansari, Co-Founder and CTO; and Imteyaz Ansari, Co-Founder and Director, Azmarq Technovation.

Azmarq Technovation, an omnichannel communications and AI-powered solutions providers, has expanded its services and launched as Baynix.ai in Dubai, offering an omnichannel platform aimed at improving customer engagement and achieving higher ROI from a single dashboard.

The move consolidates the firm’s presence in the Middle East, enabling it to serve an expanded global clientele base through the Baynix.ai omnichannel platform, comprising WhatsApp, SMS, RCS, and powered with AI, analytics and compliance functionalities.

The solutions aims to empower brands to unleash rich messaging, automation, and AI analytics to enhance customer experiences and rationalise their communication workflows.

During the new office inauguration in Dubai, Imteyaz Ansari, Founder of Azmarq Technovation, said,  “We are thrilled to extend to the Dubai market, tapping the dynamic business environment and rapid technological transformation. Aqueel Ansari, my co-founder, and I have looked at this for a very long time, and this expansion is a strategic step towards establishing our presence in the global market.”

He added, “With our Baynix.ai AI-driven, omnichannel communications solutions, we aim to scale businesses in the services space, unlocking customer engagement like never before.”

To address the needs of the Middle East market, Azmarq is also introducing Arabic language support and local payment integrations. The brand developed compliance-driven communication solutions for the GCC, Saudi Arabian, and UAE markets.

The company’s major differentiator lies in its multi-channel platform with WhatsApp, SMS, Google RCS, and AI chatbots, which provide businesses with high ROI and engagement.

The company has invested in procuring local talent in business development, customer service and technical roles, while employing its current leadership to drive strategic implementation. It is also investing strategically in infrastructure, compliance requirements and alliances with regional telecom operators in order to position itself as a force to be reckoned with in the region.

Imteyaz Ansari added, “Dubai is the perfect gateway for us to demonstrate our capabilities in WhatsApp Business API, RCS, and SMS solutions. It’s a multi-cultural and digital economy that perfectly fits our vision of empowering brands to engage with their customers in real time across several channels and languages. We expect to collaborate with business houses, telecom players, and digital-focused companies in the region to innovate and set new benchmarks of business communication.”

With a strong presence in India, Azmarq has empowered more than 700 businesses across various industries such as retail, fintech, healthcare, logistics and e-commerce.

The Dubai expansion will not only enable regional companies to take advantage of secure and scalable customer communication but also establish Azmarq as a world leader in AI-powered business messaging.

With this move, Azmarq intends to reiterate its commitment to innovation and digitalisation, enabling companies in the Middle East region to access cutting-edge, secure and efficient communication solutions.

the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.