Criteo appoints Gosia Wajchert as managing director – MENA


Criteo has appointed Gosia Wajchert as managing director in the Middle East, Africa & Turkey (MENA) region. Wajchert will lead the company’s open internet commerce media strategy and grow the core retail media offering alongside brands, agencies and retailers.

An experienced digital marketing professional with over 16 years of industry expertise, Wajchert previously worked at IPG Mediabrands, Publicis Media and OMD UAE. She has a proven track record in managing performance and addressable media solutions across ecommerce, social media and social commerce working across global ad tech companies such as Google, Snap and Meta.

As managing director at Criteo, her responsibilities include developing existing agency relationships, delivering new business opportunities and accelerating retail media investment, all while strengthening partnerships with existing clients and agencies.

Wajchert’s appointment continues Criteo’s expansion of commerce media platform, driving adoption among leading retailers, agencies and brands. The role will involve helping clients to leverage first-party data and unlock commerce media opportunities that create personalized advertising experiences. 

Murat Kalafat, vice president emerging markets at Criteo commented on the appointment: “The Middle East and Africa is a rapidly growing region with great potential for further agency business. We are so happy and excited that Gosia has joined the Criteo family, her deep understanding of the market will be an enormous asset to the team and enhance our proposition going forwards.” 

Gosia Wajchert managing director in the Middle East, Africa & Turkey (MENA) said: “I am thrilled to be a part of one of the fastest growing commerce media ad tech companies with client centricity at the core. I look forward to introducing Criteo’s renewed client value proposition for commerce media in the open internet to the MENA region and building on existing partnerships in the region.”