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posted on Sep. 03, 2025 at 12:45 pmSep 4, 2025

Cristiano Ronaldo video campaign claims he ‘came for football, stayed for more’ in Saudi Arabia

posted on Sep. 03, 2025 at 12:45 pmSep 4, 2025

Featuring CR7, the film takes viewers on a journey through Saudi’s cornerstone events, as an awed Cristiano Ronaldo sits in the stands – watching, narrating and comparing the beauty of different sports to his own.

Cristiano Ronaldo CR7 Saudi Arabia

“Saudi, Welcome to Arabia”, the consumer-facing brand of the Saudi Tourism Authority (STA), has launched its latest campaign starring football icon Cristiano Ronaldo (CR7). Launching across key markets in Europe as well as India and China, the campaign spotlights Cristiano Ronaldo’s claim: “I Came for Football, I Stayed For More”.

Heralding the start of its extended season of high-stakes sports, rousing entertainment, as well as breathtaking film, fashion and cultural events, the campaign harnesses the power of television, social media, digital and over-the-air (OTA) advertising to give audiences a taste of one of the world’s most exciting destination calendars. As such, the campaign b

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Tags:Advertising AFC Asian Cup 2027 Ahmed Al Khateeb Al Nassr AlUla Asian Winter Games 2029 china CR7 Cristiano Ronaldo cultural events Destination marketing digital entertainment Esports Olympic Games 2027 Fahd Hamidaddin fashion FIFA World Cup 2034 film India Jeddah Kingdom of Saudi Arabia KSA marketing OTA over-the-air Red Sea International Film Festival Riyadh Riyadh Fashion Week Saudi Tourism Authority social media Sports STA television tourism

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.