Crimtan welcomes Philippe Khouri as their new MENA business director

Programmatic advertising specialists Crimtan are delighted to welcome Philippe Khouri as their new MENA business director.

Philippe brings to Crimtan over 20 years of media experience, from an account executive planning the media budget of a major fast-food chain opening in early 2000 in the region to heading 70 per cent of the commercial revenue of one of the most prominent media group in the UAE.

Philippe comes to Crimtan from Abu Dhabi Media, the media arm of the Abu Dhabi government, where he worked for over 10 years, latterly as their publishing and digital commercial director, reporting directly to the chief commercial officer. Abu Dhabi Media is one of the largest media company in the gulf region.

Crimtan is the global expert in total lifecycle marketing for programmatic. Launched in 2009, the company’s mission is to be a trusted partner who delivers the most relevant, consented programmatic advertising, that drives exceptional incremental ROI across every stage of the customer lifecycle. Crimtan have offices across the world, including London, Chicago, Dubai, Singapore, Sydney and Tokyo.

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Crimtan CEO Paul Goad says of Philippe’s move to Crimtan:

“Now is a particularly exciting time for Crimtan in MENA. After an especially tricky 18 months for the travel and hospitality sector, things are looking up, and Crimtan is exceptionally well placed to help brands reach those all-important customers with Philippe on board.

“Not only do we have a strong track record of success in the region, with clients like Abu Dhabi Culture and Tourism (whose CTR we beat by 400 per cent) and Jazeera Airways (for whom we delivered an ROI of 20:1), but our partnership with ADARA means we have access to invaluable travel data we can use to power dynamic creative ads that deliver unbeatable results for ambitious travel and hospitality brands.

“As a company, we are particularly excited about the prospects for brands operating in Saudi Arabia as they open up for inbound travel.”

And Philippe says:

“I was looking for a major change in my career when I got the opportunity to find Crimtan. I am delighted to work for an energetic company that offers top-notch digital solutions to both agencies and clients.

“Coming from a large corporation where massive changes happen very slowly, I saw in Crimtan the young company capable of pivoting and adapting to any market dynamic.

“Adding to the agility of the company, Crimtan offers precisely what brands are looking for after difficult times like Covid: PERFORMANCE => higher ROI on their marketing budget spent.”