Once considered to be incomparable, the relationship between creativity and return on marketing investment delivering effective and staggering profitability has now become a new normal in the current advertising scenario. Now, in agencies, planning departments work much more closely with creative departments. Amid economic uncertainty, there is greater impetus to show how well a big creative idea is working.
The creative element in the campaign leaves a lasting impression on the audience, reinforcing the brand, stimulating endorsement and repeat purchase. This is undoubtedly priceless, and that is why there is always a high price tag attached to a creative idea. If hiring a creative tea
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